Start the day with the full-blown flavor of PEBBLES™ cereal and amazing things can happen! YABBA DABBA DOO!™ something great today!

PEBBLES™ cereal rocks! Amazing flavors, crispy crunchy rice, and iconic characters all come together perfectly to create a timeless breakfast classic. Fruity, Cocoa, and our special limited edition flavors have been making mornings more fun for kids and grown-ups alike for over 50 years. Since the first bowl of PEBBLES™ cereal was poured in 1971 to today, the brand has captured hearts and minds, growing in the process to become the No. 1 selling kids cereal brand with more than 1.4 billion bowls eaten annually. It’s the 50^th birthday of PEBBLES^™ cereal in 2021, and fans will be surprised with presents throughout the year.

One of the most revered cartoons of all time, The Flintstones aired from 1960-1966, and they have returned in countless specials and films. PEBBLES™ cereal, named for Fred and Wilma’s daughter, was the first brand ever created around a media character.