YABBA DABBA DOO!™ Something fun, creative, and awesome


Start the day with the full-blown flavor of PEBBLES™ cereal and amazing things can happen! YABBA DABBA DOO!™ something great today!

PEBBLES™ cereal rocks! Amazing flavors, crispy crunchy rice, and iconic characters all come together perfectly to create a timeless breakfast classic. Fruity, Cocoa, and our special limited edition flavors have been making mornings more fun for kids and grown-ups alike for over 50 years. Since the first bowl of PEBBLES™ cereal was poured in 1971 to today, the brand has captured hearts and minds, growing in the process to become the No. 1 selling kids cereal brand with more than 1.4 billion bowls eaten annually. It’s the 50th birthday of PEBBLES cereal in 2021, and fans will be surprised with presents throughout the year.

One of the most revered cartoons of all time, The Flintstones aired from 1960-1966, and they have returned in countless specials and films. PEBBLES™ cereal, named for Fred and Wilma’s daughter, was the first brand ever created around a media character.